Most brands come to life in
a package. The brand image
in the mind turns to a sale
when one reaches out for the package on the shelf.
The shelf is POD
"Point Of Decision".
The decision is made in a flash of a second. By the time the consumer reaches the shelf, advertising has completed its mission and the job is left to the last two communication tools:
The package and the POP
We at FZS take responsibility in the first and final encounter with brands: Designing the package and helping the shopper decide at the retail environment.