Bebelac is the value brand for baby foods in the Turkish Market. We designed the first cereal box for Bebelac in 2003 where we used a baby photo for the first time. This has changed the category shelves ever since. Bebelac continues to grow with baby formulas, cereals and jars. The content communication to moms and variant differentiation between 14 cereal variants have been a challenge for our designers since moms make the purchase by visual contact rather than reading the product descriptions.