For 3M we help the B2B communication for numereos brands and products but Scotch Brite is the main brand where we solve consumer packaging and consumer shopping challenges. For example, rubber gloves are very diversified and the consumer needs to learn the usage area, product specs and see the product itself through an opening on the packaging. The grid system we designed helps a uniform look on the shelf for the whole family as well as communicating the varities’ benefits.