Zehra Usdiken
Founding Partner

She received her graduate degree from Istanbul Fine Arts Academy in Graphic Design. She started her career as a junior art director in Radar. She was introduced to the global corporate marketing company when she joined McCann Ericsson. She worked in Client Services and management in Ogilvy for 10 years. She worked for many global brands and made campaigns for brands like Yunsa, Selpak, Henkel, Philips, Benetton, Unilever, Akbank, IBM, Ulker, Kodak, Shell, PepsiCo Foods, Coats, Nestle, Singer, Audi.

Since 2001, she is also teaching her students at the Istanbul Bilgi University. She is striving to flourish better ideas at FZS.

Tolga Sakar
Partner / Client Services

Tolga Sakar is a graduate of Marmara University School of Business. He worked as a marketing trainee in New York. His first job was also at Ogilvy's as an Account Executive. After Ogilvy career for 5 years, he moved on to other agencies as account director. He worked for brands like IBM, Amex, Frito Lay, Ford, Fulda, IBM, Gima and Desa. As FZS was being founded, he was the first to join the team. Now all client services are supervised by him.