Alpella is a local chocolate and confectionary brand with variants over 30 SKU’s. The brand was re-launched with a focus on milk content claiming it contained ”lots of milk“/”bi dolu süt”. We developed the icon for “bi dolu süt” as well as the new packaging design. Now Alpella is also the umbrella brand for export markets where Ulker group has consolidated various confectionary products under a new identity.