Uno is a packaged bread brand in a country where the master food on the table is freshly baked breads from bakeries. With an overwhelming market share in this new developing segment they try to change consumer habits. As a result the category s growing fast and UNO introduces new variants with a rapid pace. We helped UNO to redefine the brand architecture and helped to educate consumers on various categories and segments. The new design helped to create a wholistic effect on the shelf and separate their user groups.